NewsTrust - Pollution - Most Recent Stories: Opinion

A case for branding the environment

Thu, 19 Nov 2009 00:00:00 -0800

Ghanaian Chronicle - By William Abaidoo - Nov. 19 (Opinion) - Choosing a brand name for a product is important from a promotional perspective because brand names communicate product concepts and help position the product in the mind of customers. Names like Key (soap) Blue band (margarine), Omo (washing powder) Ideal (milk) ,Arid (antiperspirant deodorant) and spic and span (floor cleaner) all clearly communicate the benefits of using these products

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Obama Nominates Pesticide Executive to Be Chief Agricultural Negotiator in the Office of the US Trade Representative

Tue, 17 Nov 2009 00:00:00 -0800

Democracy Now - By Marcia Ishii-Eiteman, Amy Goodman - Nov. 17 (Interview) - President Obama’s nominee for the Chief Agricultural Negotiator in the office of the US Trade Representative, Islam Siddiqui is currently a vice president at CropLife America, a coalition of the major industrial players in the pesticide industry, including Syngenta, Monsanto, and Dow Chemical.

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