NewsTrust - Online - Most Recent Stories: Opinion (Mainstream)

Content and Its Discontents

Mon, 08 Dec 2008 00:00:00 -0800

New York Times - By Virginia Heffernan - Dec. 08 (Opinion) - For years, we in traditional media have consoled ourselves about the increasing irrelevance of our work. First, we insist that content is king. If a story, image, film or report is compelling enough — a candid photo of Malia Obama, “Slumdog Millionaire,” the columns of Maureen Dowd — it will translate into pixels. It will flourish on any platform, dominate every sport. By this logic, creators, producers, artists and journalists should attend only to producing great work and leave the current changes in the distribution and display of information to nerds in suits.

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Radiohead Figures Out How To Sell 99-cent Song for $4.95 to 2,250 People

Sat, 03 May 2008 00:00:00 -0700

Portfolio - By Kevin Maney - May. 03 (Opinion) - The contest certainly is another interesting experiment by Radiohead in how to sell music in the Internet Age. The band posted five "stems" of the song on iTunes -- one each for bass, drum, guitar, keyboards and voice. Each cost 99 cents. Buy all five and mix them together using music software like Garageband or Cakewalk, and you hear the actual track as Radiohead intended it. Total cost $4.95. But of course, the appeal is that you can then take those stems, add your own effects, other instruments, voices, whatever, mix them all together, and create an entirely new version of the song.

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