Google Computes News Quality

Mon, 16 Nov 2009 00:00:00 -0800

InformationWeek - By Thomas Claburn - Nov. 16 (News Report) - A recently filed patent application suggests that Google is taking steps to promote news produced by major media companies on Google News. Whenever a newspaper dies, Google turns up on the list of suspects. The evidence of Google's involvement tends to be sketchy. A close examination of the crime scene typically points to a different villain -- the classified revenue killer known as Craigslist, parasitic news sites that siphon potential visitors, declining subscription and ad revenue, management that can't adapt, or the hyper-competition created by the Internet's ability to collapse distance and divert attention. But Google nonetheless has been forced to defend itself. In May, Marissa Mayer, Google's VP of search products and user experience, testified before the Senate Subcommittee on Communications, Technology, and the Internet that Google is the hand that feeds media companies, channeling over one billion clicks every month to online publishers through Google Search and Google News. She suggested that Wikipedia, with its constantly updated articles, might offer a better model for journalism in the Internet age than a series of separate articles. And she proposed that online publishers might be failing their readers by presenting them with Web pages that lack engaging social features.

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Google Computes News Quality