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Does Gatorade Actually Work?
A top science journal has issued a blistering indictment of the sports drink industry.
The centerpiece is a well-reported investigation of the long-standing financial ties between the makers of Gatorade (PepsiCo), Powerade (Coca-Cola, an official Olympic sponsor), and Lucozaid (GlaxoSmithKline) with sports associations, medical groups, and academic researchers. It should come as no great surprise that the findings and recommendations that have emerged through these affiliations have tended to include alarming warnings about dehydration and ... Full Story »
Posted by Dwight Rousu
Bravo. It's good to see this being put out into the open. Do you see real athletes drinking Gatorade? Olympians? No, it's fat kids in schools. Sports drinks are soda in deceiving packaging.