Photo: Wired
How to Spot the Future
Thirty years ago, when John Naisbitt was writing Megatrends, his prescient vision of America’s future, he used a simple yet powerful tool to spot new ideas that were bubbling in the zeitgeist: the newspaper. He didn’t just read it, though. He took out a ruler and measured it. The more column inches a particular topic earned over time, the more likely it represented an emerging trend. “The collective news hole,” Naisbitt wrote, “becomes a ... Full Story »
Posted by Fabrice Florin
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