Advertising Climate Change:A Study of Green Ads, 2005 - 2010
Yale Forum analysis of print ads from 2005 to 2010 suggests major advertisers closely tracked news coverage and public opinion on climate change, with ‘green’ ads peaking in 2008-09 and returning to ‘background’ levels in 2010. But most companies were reluctant to address the issue directly, preferring instead to tout reduced “emissions” and a ‘cleaner’ environment. With one notable exception. Full Story »
Posted by Ellie Kesselman
