Alpha Moms leap to top of trendsetters

USA Today by Bruce Horovitz, | Mar. 27, 2007 (Special Report)

Van Flandern came up with the Alpha Mom label while working on a graphics assignment several years ago. She was designing a logo for a new video-on-demand cable TV service that wanted to attract information-hungry, multitasking moms. Names being considered: Mommy TV, Mommy Channel, even Mommy Says. Full Story »

Posted by David Patterson

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Subjects: U.S., Living, Business
Topics: U.S. Economy, Parenting
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Posted by: Posted by David Patterson - Mar 27, 2007 - 5:08 AM PDT
Reviewed by: David Patterson (review), Fabrice Florin (review), Veronica Barlee (review)
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Silhouette_sml
3.3
 by Veronica Barlee - Apr. 9, 2007

a corporate MSM perspective on a interesting new market segment, "Alpha Moms".

See Full Review » (7 answers)
Fabportrait_smallsquare_180x180_thumb
3.5
 by Fabrice Florin - Mar. 28, 2007
See Full Review » (2 answers)
Silhouette_sml
4.0
 by David Patterson - Mar. 27, 2007

Soccor Mom with a Blackberry?

David posted this story.
See Full Review » (2 answers)

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