Selling Wal-Mart

Can the company co-opt liberals?

Wal-Mart has hired Democratic P.R. experts to help improve its reputation on such issues as low wages, miserly benefits, sex discrimination, and union busting. Full Story »

Posted by Kaizar Campwala

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Review

Bob McInnis
4.1
by Bob McInnis - Oct. 1, 2008

A well written and researched idictment of Walmart and the spin doctors, marketers and PR staff who are trying to change perceptions of poor labour practices, discrimination and greed (spin changes perceptions not reality)

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Bob's Rating

Overall
4.1

Good
from 13 answers
Quality
4.1
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4.0
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4.0
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4.0
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4.0
Style
4.0
Accuracy
4.0
Balance
5.0
Context
4.0
Popularity
4.0
Recommendation
4.0
Credibility
4.0
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