'Eat less meat' says carbon footprint burger chain

BBC News | Dec. 9, 2009 (Special Report)

The BBC's Tom Burridge dines out at a Swedish fast-food chain that is trying to discourage people from eating too much meat by publishing the carbon footprint of each item on its menu.

As soon as I am through the door of the brightly lit Max Burger restaurant in central Stockholm, spokesman Par Larshans insists I eat not one, but two of their fast-food snacks. Full Story »

Posted by Derek Hawkins

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by Alison Campbell - Feb. 3, 2010

I would say this is quality journalism since the reporter went and experienced the restaurant first hand, talked with the owner and many customers. There were questions raised in which answers were partly given. Also there are good visuals to better explain the topic.

They stole my idea! haha. I participated in the Bright Green Youth Conferance in Denmark summer 2009. My group came up with the idea to create labels that showed the environmental impact of products. I'm glad to see others have tried to make this a reality. While brainstorming the idea my group hit the same problems they seam to be hitting.