Because of its popularity, Google has so much influence on the information Internet users discover and read. Yet, the company releases very little information about itself and its most important technologies. The story is a good reminder about the black box people trust without thinking too much about it.

This blog post criticizes Google for fighting googlebombs to protect their image rather than for more altruistic reasons then goes on to remind us that we don't know what else Google is doing for less than altruistic reasons. This may be a concern. However, since Google's reputation and some of this altruism are linked, another criticism could be Google's lack of sophistication in spinning the reasons for their actions.

This is story reflects on various topics and questions whether it is good for Google to be concerned about its public image to influence its search results. A good article with a well rounded view.