How a Student-Friendly Kindle Could Change the Textbook Market

Rumors that Amazon will introduce a wide-format Kindle have the news media and bloggers speculating about whether the new gadget will spark an electronic-textbook revolution and lighten backpacks nationwide. Full Story »

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3.5
by Tanya J. Maurer - May. 6, 2009

Publishers are eager to go digital in hopes of eliminating the used-book market, as buyers are prohibited from reselling electronic books, argues Albert N. Greco. a professor of marketing at Fordham University’s Graduate School of Business who studies the textbook industry. That market represents “a staggering amount of business that the publishers lose,” he said, “so by going to digital they’ll be able to regain what they lose in used books.”

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