Limbaugh's Dirty Little Secret of Radio "Success"
It's a very sweet deal for local radio station owners, explained Bill Exline a respected radio broker (he helped people buy and sell local stations). "Not only does the local station get three hours of free programming," Exline explained, "but that's one less local talk-show host on staff they need. It makes small- and medium-market radio properties more profitable and attractive by cutting down staff expenses." Full Story »
Posted by Randy Morrow
This article doesn't even pass a basic "smell test" and should be held up as an example of "poor journalism". I assume the $400 million contract Rush recently received is paid for from all of these "free" deals? The author clearly doesn't understand a) radio and b) capitalism