Limbaugh's Dirty Little Secret of Radio "Success"

Huffington Post by Bill Mann | Apr. 13, 2009 (News Analysis)

It's a very sweet deal for local radio station owners, explained Bill Exline a respected radio broker (he helped people buy and sell local stations). "Not only does the local station get three hours of free programming," Exline explained, "but that's one less local talk-show host on staff they need. It makes small- and medium-market radio properties more profitable and attractive by cutting down staff expenses." Full Story »

Posted by Randy Morrow

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Subjects: Media
Topics: Mainstream Media
Member Tags: right wing talk, talk radio
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Posted by: Posted by Randy Morrow - Apr 13, 2009 - 12:52 AM PDT
Reviewed by: Randy Morrow (review), Kaizar Campwala (review), Mark Steele (review), Dwight Rousu (review), Chris J. Breisch (review)
Content Type: Article
Edit Lock: This story can be edited
Edited by: Kaizar Campwala - Apr 13, 2009 - 6:05 AM PDT
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3.6
 by Dwight Rousu - Apr. 13, 2009

The secret of his success was a secret to me. Interesting, though a bit of a rant.

Rush’s show was, and presumably still is, given away for free to many local radio stations. More »

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4.0
 by Randy Morrow - Apr. 13, 2009

The author presents some little known information on some reasons why the comedian Rush is heard so widely (slight pun).

Randy posted this story.
See Full Review » (11 answers)
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1.4
 by Chris J. Breisch - Apr. 15, 2009

This article doesn't even pass a basic "smell test" and should be held up as an example of "poor journalism". I assume the $400 million contract ... More »

See Full Review » (6 answers)
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2.5
 by Kaizar Campwala - Apr. 13, 2009

Not particular good journalism. While this may be interesting, we don't get a sense of why this bartering system is a problem. Moreover, the 'reporter' was too lazy to crunch the number and find out the numbers regarding stations that are engaged in this activity.

See Full Review » (12 answers)

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