Why Brands Can’t Be Trusted

Internet users put considerable trust in search engines as the online equivalent of traditional gatekeepers. But most are not even aware that sponsors pay for their links or that most search engines do no verification whatsoever of the information links they offer. Full Story »

Posted by Rory O'Connor

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Jack_dinkmeyer_thumb
3.6
by Jack Dinkmeyer - Mar. 19, 2009

The writing falls apart at the end. Still, it’s an important subject users don’t really understand. They also don't appreciate how invasive is Microsoft, easily able to enter their computers, pulling all the data they want. My personal problem with Google is that it isn’t much of a search engine.

Long ago when I was at university and the Information Age was only an obscure concept, a professor described information creation and distribution as being the easy part. Dealing with information will be the challenge.

(20 answers)

Jack's Rating

Overall
3.6

Good
from 20 answers
Quality
3.6
Facts
3.0
Fairness
3.0
Information
4.0
Insight
4.0
Sourcing
3.0
Style
3.0
Accuracy
4.0
Balance
3.0
Context
4.0
Depth
3.0
Enterprise
4.0
Expertise
4.0
Originality
4.0
Relevance
5.0
Transparency
4.0
Responsibility
4.0
Popularity
3.5
Recommendation
4.0
Credibility
3.0
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