Internet users put considerable trust in search engines as the online equivalent of traditional gatekeepers. But most are not even aware that sponsors pay for their links or that most search engines do no verification whatsoever of the information links they offer. Full Story »
Posted by Rory O'Connor
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Informative article on how trusted brands influence the way that people find credible information online. The author cites recent studies by researchers at Northwestern University and the University of California -- including NewsTrust advisor Kelly Garrett, from Ohio State University. Interesting perspectives based on extensive studies from multiple sources on a topic that is becoming increasingly important.
The writing falls apart at the end. Still, it’s an important subject users don’t really understand. They also don't appreciate how invasive is Microsoft, easily able to enter their computers, pulling all the data they want. My personal problem with Google is that it isn’t much of a search engine.
Long ago when I was at university and the Information Age was only an obscure concept, a professor described information creation and distribution ... More »
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