What changed? What went wrong? Nothing. The audience's attention capacity has not shrunk, but the demands on it did — exponentially.... This "new world" brought us massive amounts of information but no new time to digest it, so we cognitively economize and focus on what's required. Full Story »
Posted by Dan Kennedy
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Armstrong, who posts to Twitter as @themediaisdying, weighs in with useful if not terribly original thoughts. Never mind that it ought to be "the media *are* dying."
The proposals the author makes herein are not sophisticated or new. Being spotted with lame rhetorical questions ("So where does this leave us?"), generalizations ("It's truly the time of relevance or death") and cliches (the awful "Only time will tell"), nothing in this piece convinces me I'm reading an insightful observer of media -- which, I might add, is not a singular noun!
Some insights into the current newspaper debacle and a bit of direction on how to fix it. Armstrong expresses his opinion well but needs additional sourcing to provide more context and backup for what he prescribes.
an article with hope for newspapers. all they have to do is offer consumers what they want.... all that's necessary is to focus offer less news, more focused news, quickly consumed and newpapers can still be relevant. they simply didn't pay enough attention as the cultural/tech changes were occurring .
The writer tweets from @themediaisdying. I recommend following them on Twitter (if you have a Twitter account) as they currently try to list ... More »