Brands, Cesspools and Credibility

Media is a Plural by Rory O'Connor | Mar. 10, 2009 (Special Report)

Google CEO Eric Schmidt believes the Internet is a “cesspool” of false information, and that filters are needed to help sort through the muck and mire... Predictably, corporate executives like Schmidt offer their corporate “brands” as the answer. “Brands are the solution, not the problem,” Schmidt told a collection of top American magazine editors last fall. “Brands are how you sort out the cesspool.” Full Story »

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3.7
 by Derek Hawkins - Mar. 10, 2009

A well written piece exploring the viability of branding as a credibility filter in media. I don't know that this would interest many not already involved in media, communications or advertising, but as a niche story it's effective.

Pretty firmly disagree with the branding mentality, and I await O'Connor's upcoming story on why brands *can't* be trusted.

(12 answers)

Derek's Rating

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