Brands, Cesspools and Credibility
Google CEO Eric Schmidt believes the Internet is a “cesspool” of false information, and that filters are needed to help sort through the muck and mire... Predictably, corporate executives like Schmidt offer their corporate “brands” as the answer. “Brands are the solution, not the problem,” Schmidt told a collection of top American magazine editors last fall. “Brands are how you sort out the cesspool.” Full Story »
Posted by Rory O'Connor
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