Four Types of Online Aggregation

howardowens.com by Howard Owens | Feb. 28, 2009 (Opinion)

(Blog Post) Aggregation is the Internet term for harvesting information from a variety of sources and repurposing it into a single presentation.... Almost all forms of aggregation mean acquiring content without paying for it. The best kinds of aggregation add value for the reader. Full Story »

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 by Dan Kennedy - Mar. 10, 2009

Not all links to news sites are created equal. Owens offers his own experience in explaining how some links help drive traffic to news sites and some drive it away. Inside baseball, but it helps explain the dilemmas news organizations are grappling with these days.

Owens is the former director of digital publishing for GateHouse Media, which recently settled a lawsuit over the Boston Globe's linking practices. See my story in The Guardian, under Links.

Dan posted this story.

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