Size doesn't matter: The distributed media economy
No, size does not matter, not in media, not anymore.
I know that's counterintuitive and counter everything we've assumed about mass media. But today what matters is reaching the right people by the right means. That has always been the case. Only now, thanks to connected, collaborative media, it's finally possible.
I'll pull together a lot of links around this topic below. But most of them are still trying to measure mass: the new ...
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