Experts say the style of ads and branding we see today has, in the past few decades, developed into a well-oiled marketing machine that some should take offense to. Full Story »
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The rise of anti-branding is not often covered in the mainstream media -- which is corporate-owned. This article reveals the evolution of ads in the U.S. and how its growth and proliferation has become an issue among concerned citizens and advocacy groups.
Now consumers have to work hard at avoiding over-branding. Tilford, who has a young daughter, said “you can chose to buy Little Dora pampers,” which are cheaper than unbranded underwear, “but you can also chose to not.” It’s the latter that takes more thought and money, though, she said.
