Sharecropping the long tail

Despite the explosion of web content, spurred in large part by the reduction in the cost of producing and consuming that content, web traffic appears to be growing more concentrated in a few sites, not less. Using data from Compete, MacManus shows that the top ten sites accounted for 40% of total internet page views in November 2006, up from 31% in November 2001, a 29% increase. Full Story »

Posted by Kaizar Campwala

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Ron Steffens
4.0
by Ron Steffens - Oct. 1, 2008

This interpretation of another blog's data offers a clear entry into a developing debate over who uses the internet compared to who benefits (the attention economy does the authoring, the cash economy benefits). The larger issue about how we shape this economy is yet to be addressed.

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