“Every book I’ve read about a campaign is that the one that won, it was a perfect and beautifully run campaign with geniuses running it and incredible messaging, etcetera,” Mr. McCain said then. “And always the one that lost, ‘Oh, completely screwed up, too much infighting, bad people, etcetera.’ So if I win, I believe that historians will say, ‘Way to go, he fine-tuned that campaign, and he got the right people in the right place and as the campaign grew, he gave them more responsibility.’ If I lose,” people will say, “ ‘That campaign, always in disarray.’ ”

This is a great quote from McCain — smacks of the straight talker the press used to fawn over.

“Every book I’ve read about a campaign is that the one that won, it was a perfect and beautifully run campaign with geniuses running it and incredible messaging, etcetera,” Mr. McCain said then. “And always the one that lost, ‘Oh, completely screwed up, too much infighting, bad people, etcetera.’ So if I win, I believe that historians will say, ‘Way to go, he fine-tuned that campaign, and he got the right people in the right place and as the campaign grew, he gave them more responsibility.’ If I lose,” people will say, “ ‘That campaign, always in disarray.’ ”

Sometimes campaigns fail for good reasons, and McCain’s did because it was poorly managed.