There have been moments in the general election when the one-sidedness of our site — when nearly every story was some variation on how poorly McCain was doing or how well Barack Obama was faring — has made us cringe.
As it happens, McCain’s campaign is going quite poorly and Obama’s is going well. Imposing artificial balance on this reality would be a bias of its own.
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In this article, Politico's chiefs explain some subtle aspects of media bias and reporting phenomena surrounding election reporting. It's well written and clarifying. To show additional context, it would have been interesting the read from other reporters on staff, or even from other online news outlets, about their takes on this; including quotations from others would have made this piece seem like less of a two-person editorial and more like media-wide reflection. That being said, the authors explain something key about reporting: being unbiased doesn't mean reporting on everyone in the same positive light -- it means reporting facts as they are, even when they show a person or a situation in a negative way.
