Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews

The government will seek to slow the spread of false “word of mouth” promotions in exchange for free product samples. Full Story »

Posted by Cynthia Gilbert - via OneRiot, Tom Friedman, Google News (Sci/Tech), New York Times (Most Emailed)
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Subjects: Business, Sci/Tech, World
Member Tags: truth in advertising
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# Diggs: 1 (as of 2009-10-05)
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Posted by: Posted by Cynthia Gilbert - Oct 5, 2009 - 7:37 PM PDT
Content Type: Article
Edit Lock: This story can be edited
Edited by: Cynthia Gilbert - Oct 6, 2009 - 11:19 AM PDT

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Reviews

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4.2
by Jo Bobenhouse Smith - Oct. 7, 2009

An interesting, easy to read and informative article on new transparancy regulations to soon be applied to social media.

This article was smooth reading all the way thru-enjoyable.

It crushes the idea that the Internet is separate from the kinds of concerns that have been attached to previous media,” said Clay Shirky, a professor at New York ... More »

See Full Review » (14 answers)
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4.9
by Kristine Trickey - Nov. 1, 2009

This article is an excellent example of quality journalism. It is well sourced and well written. Tim Arango did an exceptional job of showing the big picture while still keeping the reading interesting and compelling.

I found this topic very interesting. Though I've always felt that the internet shouldn't been governed too strictly, I would definitely agree with ... More »

See Full Review » (20 answers)
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4.4
by Erin Elise Accomando - Oct. 7, 2009

Yes - this deals with lawful issues like libel and and maybe even copyright if the situation were right. I think that this sort of idea (regarding bloggers disclosing certain information) is fabulous. I think that it'll really help the public to sift through the garbage and only read what will be helpful to them at the end of the day.

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3.0
by Cynthia Gilbert - Oct. 6, 2009

Not a particularly well written piece. Author fails to clearly explain the various interests at play and the order of the content is confusing at best. It would have been better if more care had been taken in researching and crafting this article as it is an important change in rules for the users of the Internet, and may have a lot of unexpected outcomes.

See Full Review » (6 answers)
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3.9
by Theresa Dark - Oct. 8, 2009

I have chosen to keep a distance from the blogging mainstream, though I know it has spread like a California wildfire. My blogging experience has been limited to my university journalism class. My teacher, had us create a blog for a several reasons; first it is the wave of the future, so we need to know how to navigate all electronic media; second it is a great place to practice writing articles and developing a style; and finally it gives us a chance to get feed back from our ... More »

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4.2
by Jaclyn Reardon - Oct. 12, 2009

This is the first time I've really read about this topic, but it makes perfect sense to me. The F.T.C. isn't stopping the blogger but more so making ... More »

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Ratings

3.7

Good
from 5 reviews (36% confidence)
Quality
3.7
Facts
4.5
Fairness
4.0
Information
4.8
Insight
4.5
Sourcing
4.0
Style
4.4
Accuracy
4.2
Balance
3.8
Context
4.4
Depth
3.4
Enterprise
3.4
Expertise
4.5
Originality
4.0
Relevance
4.6
Transparency
4.2
Responsibility
4.2
Popularity
4.1
Recommendation
4.2
Credibility
4.5
# Reviews
2.5
# Views
5.0
# Likes
2.0
# Emails
1.0
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