Subconscious Decisions: Voting in Churches and Buying Designer Labels
Jonah Berger, a professor of marketing at the University of Pennsylvania, made news a few months ago when he published the results of a study demonstrating that where people cast ballots affects how they vote. Although voters think they are making rational decisions based solely on the issues and facts, they are actually subtly influenced by a long list of other variables, most of which operate at an unconscious level. Mind Matters editor Jonah Lehrer ... Full Story »
Posted by Leo Romero
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