This piece is a critique of a new McCain TV ad that attempts to explain his preference for war as a way to promote peace. The writer points out a number of flaws in the approach, such as the stark background and the text that consists entirely of war experiences of McCain and his father and grandfather. The writer also suggests the strategy is for the purpose of appealing to Clinton's white male supporters, who may be vulnerable to such ads. The Newsweek article, though, is much too soft on the ad, noticeably omitting some major flaws (e.g. the content that shows McCain as a POW, his father as a soldier, and his grandfather who died the day he returned home from the war juxtaposed with the title "Safe") and revealing his bias when he states, not what would make the ad more effective, but rather what he "would like to see."