Campaign aides for Sen. John McCain want very much to sell the American public on the "McCain brand" and to pitch the Republican candidate as a sort of stand-alone, untarnished political entity, according to a recent Washington Post article. Full Story »
Posted by Jennifer Hageman
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This is a very strong, well-sourced story, because Boehlert is able to show that McCain has been lauded for his "maverick" brand unfoundedly. A problem is that none of the links seem to be working, which brings into question whether the quotes and statements have sources. Also, Boehlert would do well to investigate instances when the press has challenged McCain's attempt to brand himself a maverick in order to balance the article.
Of course, when reporters and pundits fawn over the mighty McCain brand, almost none of them acknowledges the central role they played in building it. In fact, the press is ... More »
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