Radiohead Figures Out How To Sell 99-cent Song for $4.95 to 2,250 People

The contest certainly is another interesting experiment by Radiohead in how to sell music in the Internet Age. The band posted five "stems" of the song on iTunes -- one each for bass, drum, guitar, keyboards and voice. Each cost 99 cents. Buy all five and mix them together using music software like Garageband or Cakewalk, and you hear the actual track as Radiohead intended it. Total cost $4.95. But of course, the appeal is that you can then take those ... Full Story »

Posted by Beth Wellington
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Posted by: Posted by Beth Wellington - May 3, 2008 - 10:06 AM PDT
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Edited by: Beth Wellington - May 3, 2008 - 10:08 AM PDT

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Tish Grier
3.3
by Tish Grier - Oct. 1, 2008

Remixing music "stems" might be to the 21 century what colored vinyl was to the 80's--a great publicity stunt that will interest a small fraction of the music buying public. Maney presents the facts clearly, and states his viewpoint succinctly--kind of what a reader wants from a tech observation.

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