Ad spending moving from portals to search, entertainment sites

CNET News by Elinor Mills | Feb. 25, 2008 (Opinion)

The share spent on portals dropped from 24 percent in 2006 to 19 percent, while search share rose to 31 percent from 28 percent, vertical sites rose to 39 percent from 37 percent, and spending on ad networks was flat at 11 percent. More dollars went to the top 5 ad networks. Full Story »

Posted by Tish Grier

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Subjects: Business, Media, Sci/Tech
Topics: Advertising, Internet, New Media
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Posted by: Posted by Tish Grier - Feb 25, 2008 - 5:34 AM PST
Reviewed by: Tish Grier (review), Fabrice Florin (review), David Cohn (review), Dwight Rousu (review)
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2.6
 by Dwight Rousu - Mar. 2, 2008

Perhaps a good trade journal article... it is hard to judge the importance or validity of the information.

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4.0
 by David Cohn - Feb. 25, 2008
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4.0
 by Tish Grier - Feb. 25, 2008

Focuses on report from AvenueA/Razorfish, which is now part of Aquantive, an online ad firm owned by Microsoft. But do these guys know something we don't? Perhaps.

Tish posted this story.
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3.5
 by Fabrice Florin - Feb. 25, 2008
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