Media companies find college newspapers attractive properties for several reasons: operating costs are low because student labor is inexpensive, sometimes even free. Advertising is on the rise. And perhaps most important, the newspapers are read -- frequently -- by a young audience with relatively deep pockets. Full Story »
Posted by Tish Grier
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Interesting story, but doesn't really show that there is an immanent threat to college papers from big media. This piece main focuses on the value in these companies doing so.
Not one mention of media consolidation. Not one mention of privatization of public assets (this is an asset of a public University). Weak support for the paper as educational asset. It's all about advertising and reach and commercialization. And, the elephant in the story, it's all about the administration selling off public assets for "funding". The NY Times Corp. is all for Media Consolidation and commercialization of the press, apparently..
Marty Heyman's review raises important issues not addressed in the story. For interesting contrast, see the story headlined "First on the Scene, Again, Is the College Newspaper" in the February 18 NY Times.
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