LeBron Inc.

Business Week by Tim Arango | Nov. 30, 2007 (Special Report)
the building of a billion-dollar athlete

Instead of just lining up endorsements and cashing checks, James is seeking equity in the companies he works with; and he is using his on-court prowess to build a corporation that deals with entities as disparate as Bubblicious and Warren Buffett. Full Story »

Posted by Kaizar Campwala

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Subjects: Sports, Business, Entertainment, Sci/Tech
Topics: Basketball, Innovation, Celebrities
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Posted by: Posted by Kaizar Campwala - Nov 30, 2007 - 10:38 AM PST
Reviewed by: Kaizar Campwala (review), Fabrice Florin (review), Travis Beczynski (review)
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3.5
 by Fabrice Florin - Nov. 30, 2007
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4.0
 by Kaizar Campwala - Nov. 30, 2007
Kaizar posted this story.
See Full Review » (2 answers)
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3.6
 by Travis Beczynski - Oct. 5, 2009
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