Green media is moving up that 'long tail.' While environmental issues may not beat the major stories in the popular press - Brittney Spears, Kate Middleton and Paris Hilton - editors are keenly aware that climate change, energy and development are related. Listeners, viewers and readers can smell the news. Editors follow. Full Story »
Posted by Rory O'Connor
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Looking at the enviro page, it suddenly struck me that some enterprising publication not owned by a mega corporation is going to realize that it won't take much to turn this topic into the ultimate sensationalistic fear machine--bigger than terrorism, bigger than color-coded alerts--especially now that we can blame China and forget our own role.
In the wake of the Nobel Peace Prize announcement, environmental issues are finally being covered by popular press , since as this story notes, " Listeners, viewers and readers can smell the news. Editors follow."
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