Advertising Age
Magazine | Mainstream
Advertising Age is a magazine, chronicling news, analysis, information and data on advertising, marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and in many electronic platforms, including a real-time news site at AdAge.com and email newsletters like Madison & Vine (about branded entertainment), MediaWorks (about the media business from magazines to handheld screens) and Ad Age China. The Ad Age Group also publishes a monthly magazine called Creativity, about the creative ... More » (Source: Wikipedia)
Overview
Media:
Magazine
Audience:
(English)
Scope:
National
Owners:
Crain Communications | private_corporation
Editorial
Edited By:
Kaizar Campwala
Last Edit:
Dec 12, 2006 - 3:48 PM PST
Story Stats
Top Topics:
Business (14), Media (12), Internet (5), Advertising (5), Sci/Tech (5), U.S. (4), New Media (4), Politics (4), Social Networks (3), Health (3), Mainstream Media (3), Obama Administration (3), Extra (2), Presidential Election 2008 (2), Journalism (2)...
Top Authors:
Bob Garfield (2), Jeremy Mullman (1), Matthew Creamer (1), Nicholas Carr (1), Nat Ives (1), Ira Teinowitz (1), Michael Bush (1), Jack Neff (1), Steve Rubel (1), Simon Dumenco (1), Claire Atkinson (1), Michael Learmonth (1), Bradley Johnson (1)
Top Formats:
News Report (8), News Analysis (3), Opinion (2), Advertisement (1), News (1), Editorial (1), Special Report (1)
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via Dave Winer -
Despite the Buzz, Social-Media Users Still Not Really Interested in Your Ads | Rance Crain
The problem with Facebook and other social media is that they were not designed to carry advertising.via Dave Winer -
Twitter and ESPN Plan Branded Campaigns Around TV Sports | MediaWorks
Looking to cash in on social TV, Twitter and ESPN are offering custom campaigns for brands around events like the World Series and the Super Bowl.via Andrew Nystrom -
New York Times R&D Group Launches First Commercial Product | MediaWorks
The New York Times R&D Lab has spent years building "concept cars" for media, but now it is introducing an ad product designed to leverage social media.via Dan Gillmor -
Why Jim Romenesko's Ad Rates Are on the Rise | MediaWorks
Jim Romenesko is back. And independence is treating him well.via Jay Rosen -
Twitter Joins Facebook, Google, Launches 'Brand Pages' For Marketers | Digital
Pages that give more capabilities to marketers and consumers to learn more, but no immediate revenue for Twitter.via Google News -
AOL's Patch Gets a Little Less Hyper-Local | Digital
At one time, AOL had hoped to reach 1,000 Patch sites by the end of 2011. But now it's scaling back the hyper-local news organization in some areas.via Amy Gahran -
Why Anti-marketer Google Has Embraced Marketing
As Web Giant Migrates to More Services Beyond Search, Its Philosophy Has Changedvia Megan Garber -
How Much Does an NBC Turnaround Even Matter Any More? | Mediaworks: Tuning In
The longer it takes Comcast to straighten NBC out, the more time a new cadre of tech-savvy viewers has to find other sources of entertainment.via Rachel Fus (t) -
Reach Beats Frequency in Facebook's New Layout | Digital
Five weeks after Facebook at F8 revamped what users see when they visit the site, the verdict is in on the implications for brands and their messages.via Tshiung Han See (t)
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